pad
Click to enlargepadChip Wars

by Brian W. Kelly

Book Description

Before you invest another nickel in a PC, a server, or a game console, check with noted author and information technology consultant Brian W. Kelly. Before you give up your money, whether you are looking for technology for your home or for the office, for the kids or for the adults, you may want to understand why the safe bet may no longer be so safe.

There is no better kept secret in your computer than the chip and technology that makes everything go. Most people simply look for "Intel Inside" and look no further. That paradigm has been working for years, but it is fundamentally over. Today, you can find better performance and lower prices with alternative processor chips. Intel, the dominant chip maker in the world, is a household name, but there is a question about whether the giant chip maker is still the technology leader that it claims to be. This book answers that question and it also gives you information that you need to know to understand what's inside the engine of your computer and why the old maxims no longer apply.

IBM isn't saying much, but Intel and AMD are at war, both verbally through press releases and in the courts in the US and Japan. Before you make any technology decision in these changing times, you will want to know what Kelly has to say about where the chip industry is headed.

Contents:

Table of Contents at a Glance

Chapter 1 A Chip Starter Lesson
Chapter 2 Glossary of Chip Terms
Chapter 3 The Chip Making Process
Chapter 4 Early Chip Pioneers
Chapter 5 Micro Technology Pioneers: TI
Chapter 6 Micro Technology Pioneers: Motorola
Chapter 7 Micro Technology Pioneers: Zilog
Chapter 8 Micro Technology Pioneers: MOS Technologies
Chapter 9 Indisputable Chip Industry Leader: Intel
Chapter 10 Challenger: Advanced Micro Devices
Chapter 11 The Silent Contender: IBM Corporation
Chapter 12 The Processor Chip War Is On
Chapter 13 The War Escalates, AMD vs. Intel
Chapter 14 IBM: The Quiet Semiconductor Tech Leader
Chapter 15 IBM Power Architecture and Processors
Chapter 16 Intel: The Clock Speed Leader
Chapter 17 IBM in an Intel World
Chapter 18 The Heat Is On
Chapter 19 IBM Knows Heat
Chapter 20 The Problems with Parallel Processing
Chapter 21 Is Moore's Law Dead?
Chapter 22 The Winds of War: IBM and Intel
Chapter 23 Holistic Design
Chapter 24 The Fruits of Research
Chapter 25 The Real War: IBM vs. Intel
Index


Brian Kelly retired as a 30-year IBM Midrange SE in 1999, having cut his eye teeth in 1969 on the System/3 and later with CCP. While with IBM, he was also a Certified Instructor and a Mid-Atlantic Area Designated Specialist. Kelly takes pride in having announced the AS/400 at Marywood University in June, 1988. When IBM began to move its sales and support to Business Partners, he formed Kelly Consulting in 1992 as an IT education and consulting firm. Kelly developed numerous AS/400 professional courses over the years that range from soup to nuts. He has written twenty-one books and numerous magazine articles about current IT topics, including articles for The Four Hundred, Midrange Computing, Showcase, News/400, AS/400 Systems Management, AS/400 Internet Expert, and others. Kelly has also developed and taught a number of college courses and is currently an adjunct member of the graduate faculty at Marywood University in Scranton, Pennsylvania, where he also serves as iSeries technical advisor to the IT faculty.


BWK-BOOK-15pad$29.95pad



Guild Companies · 50 Park Terrace East, Suite 8F, New York, NY 10034 · Telephone: (212) 942-5818 · Email: store@itjungle.com